Alternative for Rural Movement (ARM)

About the organization

Alternative for Rural Movement (ARM) established in the year 1989 priority on three basic ingredients of popular participation as identified by ARM team of development harbingers towards a sustainable social order include “mass involvement in decision making”, “mass contribution to development” in consonance with various UN resolution. Since the establishment is working for the empowerment and sustainable development of deprived people of North Odisha with emphasis on backward rural women children and dalit communities. It has been striving steadfastly to establish an alternative and prosperous rural social order so that all people cutting across the barriers of caste, creed, economic condition and gender can have a decent living without any discrimination and inequality.
Since 1989, ARM have been implementing different projects with financial assistance from Govt. of India and also Govt. of Odisha. Since 2007 we have been running a primary health centre under the PPP model with financial assistance from National Rural Health Mission, Govt. of India through Govt. of Odisha. Since 2012 we have been running the Child Line Project with financial assistance from Ministry of Women & Child Development, Govt. of India through ChildLine India Foundation. During the year from 2012 – 2015 we had implemented a Pilot Project for Augmenting Farm Productivity in a networking manner with financial assistance from NABARD. It was the pilot project first of its kind in India. Since 2016 implementing STEP Project with financial assistance from Ministry of Women and Child Development Govt. of India to provide 200 women bamboo craft training. ARM has been entrusted by the Ministry of Women and Child Development, Govt. of India for reviewing and monitoring of Child Care Institutes in 9 districts in Odisha. During the year 2015-16 we have been entrusted with the responsibility of promoting common service centre in Odisha State by the Department of Electronics & Information Technology, Govt. of India, through Social Response Initiative.
We have been working in 515 villages of Baliapal, Bhograi and Jaleswar within the fields of health, education, women’s empowerment, sustainable agriculture, natural resource utilization, environment conservation, information technology, relief and rehabilitation. One of our works is the organizing of over 300 Women Self Help Groups (WSGs) across 100 remote rural villages in 16 Gram Panchayats, serving a population of 1,018,748 (21376 families) of Balasore district in the state of Orissa (India).

ARM is located at Baliapal of Balasore district in North Orissa, near the coast of Bay of Bengal. It is filled with an array of flora & fauna, establishing its natural importance. The river Subarnarekha originates from Chhotonagpur Hill and enters Jaleswar and Baliapal blocks and falls in the Bay of Bengal near Kirtania of Bhograi blocks.

Apart from this most of valuable International agency like ACA Demark, Japan Consulate, Global Giving USA, GlobeMED USC USA, Bluedoor foundation UK, Give India, MISEREOR Germany, Meheta Foundation USA has been extended their support for the upliftment of the poor people of Balasore District of Odisha.

Registration Details of the Organisation:

SL. No. Registered Under Registration No. Date of Registration
1 Societies Registration Act XXI of 1860 BLS – 2723 -681 16.12.1989
2 F.C.R.A. (Ministry of Home Affairs, Govt. of India) 104820036 17.06.1992
3 Income Tax Act, 1961(12A) JudI/37/12A/96-97/17041 04.10.1996
4 80G of income Tax Act CIT/CTI/Tech80(G)-500/20-10-11/7053.59 28.02.2011
5 PAN No AADAA2331A 16-12-1989
6 TAN No BBNA00835C
7. 35AC V.27011/381/2014-SO( 15.3.2016

Please click here to view the financial for FY 2015-16

Subhabati Jena

Mrs. Subhabati Jena (45), W/o-Rabindra Jena of Parulia village in Baliapal Block is a poor Scheduled Caste woman. She and her husband earned their family livelihood from fishing and cane work. During rainy season they used to go for fishing and in rest of the year they had to depend on the small earning from cane work for sustaining their family livelihood. Including the couple, their four children directly depended on their small income. So, they were in deep financial crisis. They had no sustainable means of business to support her family due to lack of sufficient finance. However, ARM support provided them their much needed extra thrust to fall on cane work business round the year.

Both the couple and their eldest son have expertise in the work as they have been in the occupation for a long time. She had applied for ARM entrepreneurshipprogramme. After being selected by the organization she was provided with the first installment of Rs.2500. Subhabati’s husband sells their cane products in the local markets and earns a good profit from it. Her business is running very well.

Subarna Singh

Subarna Singh aged about 30 year w/o Late Susil Singh of village Basudevpur G.P Madhupura, Baliapal Block Balasore District Odisha is very poor. She has no land and coming under the BPL category. Due to poverty her parents gave marriage at Bahanpur of Uttar Pradesh to Sushil who is a physically handicapped person. After her marriage she was living with her in-laws at Uttar Pradesh but after the death of her mother inlaw no body was looking after her and due to the physically challenge of her husband he is not able to do hard work and lived in very worst condition. Then she decided to come back to her father’s house to Basudevpur lived few days at father’s house and constructed a thatched housed in nearby govt. land and her husband went to Cuttack to work in a biscuit factory for packing of biscuits. She is having one son who is reading in class 6th and one daughter reading in class 4th With a little amount of earning they lived happily and dream for the making their children a good citizen by giving them good education.

But in the year 2013 her husband got a chronic disease in his secret place and lastly lost his two kidneys. Subarna became helpless and started treatment of her husband at Cuttack and out of her saving and hand loan from relatives and some donation from the villagers spend Rs 2 Lakh for her husband. She struggled to make her husband cure but failed and her husband died during the month of july 2016 and now she is help less doing nothing and working as daily labour.

She applied to ARM for small scale enterprise assistance and looking into the condition of her ARM with the support from the ABHIDAAN team supported her with some fast food materials, Tea materials, betel material and utensils worth Rs. 10000/- and started her small shop in one of her relative’s wooden cabin on lease basis which was lying vacant at Basudevpur market. Now she is selling tea and snacks, fast food etc which is very good demand there in the small market and she is now getting a profit of Rs.150 – 200/- per day and during weekly market she is getting 250 -300/- as profit. She is very happy and thanking to ARM for help during the crucial period and supported her. She is praying before God for the good health and courage to the ABHIDAAN team to support the helpless people like her for their livelihood promotion. She is also promising to provide good education to her children

S.No. Name of the Member Designation Remunatation
1 Sumati Raj Chairperson Nil
2 Rajendra Pradhan Vice Chairperson Nil
3 Rajendra Kumar Rana Coordinating Member Rs. 60000/Year
4 Binata Rana Treasurer Nil
5 Jayanti Giri Secretary Rs. 42000/Year
6 Jayanti soren Member Nil
7 Sumati Rang Member Nil

Alternative for Rural Movement (ARM)
AT- Parulia,
PO : Asti,
Via- Baliapal,
Dist. : Balasore,
Pin code: 756026,

Contact Person: Rajendra Kumar Rana, Coordinating Member ARM, Baliapal

Mobile: 09040127260/7894446710
E-mail: /,


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