Charitable donation levels in India fall below the global average, according to several studies. Many attempts are being made to increase philanthropy in the country. They range from retail marketing efforts and outreach to high-net-worth-donor circles to, most significantly, a bill recently approved by Parliament that requires companies to contribute 2 percent of their profits toward corporate-social-responsibility programs.
With respect to where and how to give, the current research on the Indian philanthropy market identified two important issues. First, donors provide disproportionate funding to a limited number of popular causes, while many other critical needs attract limited support. It was found that around 90 percent of Indian donor contributions are concentrated in fewer than ten sectors, including primary education, primary health care, and disaster relief. To be sure, these are also among the top sectors supported globally.
This paper hopes to make ” designing for impact” integral to the dialigue on philanthropy in India. Its assesses the biggest gaps in philanthropy in India currently, and provides some ideas on how to select sectors/sub-sectors or causes to work with, and how to decide the mode in which to intervene
This white paper explores four questions;
What are the biggest gap areas in philanthropy in India of sector/sub-sectors or causes? what causes these gaps?
- What are the bigggest gap areas in terms of modes of nterevention pursued by operators and supported by donors? what causes these gaps?
- What can we learn from relevant examples within India and some from aroun the world?
- Hpw can philanthropists make effective “where to give” and “how to give” choices, and therefore make their philanthorpy far more effective?
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